• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
The Whole Smiths
  • Facebook
  • Instagram
  • Pinterest
  • Recipes
    • Cooking Method
      • 5 Ingredients or Less
      • 30 Minutes or Less
      • Easy-to-Make
      • Instant Pot
      • Make Ahead, Keep on Hand
      • One Dish, Pan, Pot or Sheet Pan
      • Weekend Living
    • Dietary Guidelines
      • Dairy-Free
      • Gluten-Free
      • Grain-Free
      • Paleo
      • Vegan
      • Vegetarian
      • Whole30
    • Meal Type
      • Breakfast + Brunch
      • Dinner
      • Lunch
      • Soups, Stews, + Chilis Too
      • Vegetables, Sides + Salads
      • Smoothies + Beverages
      • Dessert
      • Snacks + Appetizers
  • COOKBOOKS
    • Good Food Cookbook
    • Real Food Every Day
  • Podcast
  • About
    • Meet Michelle
    • Food Philosophy
    • Michelle This Month
  • Resources
    • Discounts
    • Shop
    • Cooking Staples
    • Better Beauty
  • Contact
    • Work with Me
    • Contact
The Whole Smiths

The Whole Smiths

Whole Eating + Happy Living

  • Facebook
  • Instagram
  • Pinterest
  • Recipes
    • Cooking Method
      • 5 Ingredients or Less
      • 30 Minutes or Less
      • Easy-to-Make
      • Instant Pot
      • Make Ahead, Keep on Hand
      • One Dish, Pan, Pot or Sheet Pan
      • Weekend Living
    • Dietary Guidelines
      • Dairy-Free
      • Gluten-Free
      • Grain-Free
      • Paleo
      • Vegan
      • Vegetarian
      • Whole30
    • Meal Type
      • Breakfast + Brunch
      • Dinner
      • Lunch
      • Soups, Stews, + Chilis Too
      • Vegetables, Sides + Salads
      • Smoothies + Beverages
      • Dessert
      • Snacks + Appetizers
  • COOKBOOKS
    • Good Food Cookbook
    • Real Food Every Day
  • Podcast
  • About
    • Meet Michelle
    • Food Philosophy
    • Michelle This Month
  • Resources
    • Discounts
    • Shop
    • Cooking Staples
    • Better Beauty
  • Contact
    • Work with Me
    • Contact

Why I started selling Beautycounter products

When you saw that I’ve started working with Beautycounter you most likely thought, either A. “Awesome! I love that Michelle’s also involved in promoting cleaner/ better beauty products” or B. “Oh great, another “influencer” selling Beautycounter”.

If you’re the latter, listen. I get it. It seems like every paleo, whole food figure in the industry is posting about selling Beautycounter products. What I want to do in this post is not only explain to you why I truly like Beautycounter products but give you a sneak peek behind the scenes on my business and share with you the financial reasons I started selling it.

overhead shot of beautycounter products

Why I decided to become a Beautycounter Consultant: 

First, let’s head back a few years, shall we? I started using Beautycounter products and was really excited about a company that had cosmetics that weren’t loaded with junk. And instantly, I loved many of their products and was instantly obsessed with their Velvet Eye Shadow Palette and used it every day.

Other products (like their eyeliner pencil and mascara) I was very “meh” on because when it comes to beauty products, I’m a picky lady with super high standards.

I thought the products should do better. That’s the truth and I only share the products I truly love.

beautycounter classic eye shadow palette

I signed up to start selling it through Instagram and again felt “meh” – I just wasn’t that into it and didn’t want to feel like I was in “one of those mutual level marketing things”. So I kept using their products and fell in love with even more of their products but stopped selling them. I was just happy to share it on my site and answer people’s questions about them.

Products like their Overnight Resurfacing Peel and No. 1 Brightening Oil became solid staples in my daily nighttime skincare routine.

a small bottle of beautycounter overnight peel

Fast forward a few years to a lunch I was having with my friend Kristen from Living, Loving Paleo. I was talking to her about sponsored content on my site and how it was making me feel wiped out. Luckily, I’ve been fortunate to have a lot of sponsorship opportunities that I am forever grateful for.

However, I came to realize that all of the time I spent developing content for other brands left me very little time to be working on my own brand.

My own content that I am passionate about creating for you. However, the sponsored content was paying the bills.

Kristen had been selling Beautycounter for about a year or so and knew how I had felt in the past about selling it. However, we launched into a lengthy conversation and I realized my reservations on selling Beautycounter didn’t lie in the fact that I didn’t love their products or feel passionate about the company’s mission.

The truth was I had built up such disdain for the MLM business model and felt I was too cool to do that.

There I said it, I felt like I was above working in this sort of platform with my business. I went home, put on a No. 3 Charcoal Mask and thought things over.

beautycounter charcoal mask in a small black tube

The more I spent time thinking about it the more it made sense. I mean, I was already using and loving their products and sharing them with you. So why wasn’t I choosing to make it part of my business? In fact, I could use the income I made from Beautycounter to supplement the income I was making from sponsored content and spend more time working on my blog and my next cookbook.

 I decided to join Kristen’s team and go for it.

I wanted to get back to growing my own business and following my own passion.

It was silly for me from a business (and common sense) perspective to not to. Not to mention, I love the philosophy behind Beautycounter’s better beauty mission as it folds in perfectly with my own philosophy.

Having Kristen as a mentor has been nothing short of amazing. Not only is it fun working with one of my close friends but she has so much knowledge to share and she’s grown a group of kind, helpful and passionate women that support each other.

We’re always growing our team, so if you are interested in joining us and making beauty a better place to be, email me at [email protected] and we can chat more.

Now I’ve been able to replace the income I was making through sponsored content and I’m able to bring you more content that is designed specifically with your needs in mind. More recipes that are easy to source, easy to make and damn delicious.

I’ll still have some sponsored content sprinkled in with some of the partners I’ve grown to love but it will be fewer.

By purchasing Beautycounter products through me that means you’re not only getting high quality, better beauty products but you’re helping me keep this blog running robustly.

So why do I like Beautycounter so much?

Because I’m all about balance and Beautycounter provides that. As I mentioned, I’m a beauty product junkie. I love all sorts of makeup, hair care products, and skin care stuff. I use everything from Dr. Bronner’s soap (my fave) to Proactiv (yikes).

I love the idea of suing everything natural and organic but truthfully, it’s not gonna happen. At least not yet. Beautycounter enables me to slowly start switching out my more toxic products for high-quality products that are free of so many harsh chemicals.

Stay tuned for next week’s post when I chat with you more about what exactly better beauty is and why I’ve become increasingly passionate about. In the meantime, please feel free to check out the products Beautycounter has available and feel free to message me if you have any questions!

Michelle JPEG

Why I started selling Beautycounter Products | Find out why I chose to become a Beautycounter Consultant and what I really think of the products #beautycounter #beauty #makeup

5 shares
  • Share
  • Tweet
  • Email
Previous Post: « Chimichurri Guacamole Recipe
Next Post: Kale and Chickpea Curry »
Note: I only work with companies and products that I feel passionately about and that align with the Whole Smiths’ views and that this post contains sponsored content. While I am compensated for the work I do, my opinions and bad jokes are always 100% my own.

you might also like

  • Why Do I Eat Like This?
Real Food Every Day Book

available now

my new cookbook

  • 100 simple recipes designed to keep things easy in the kitchen
  • Health and wholesome, family-friendly recipes labeled for your dietary needs
  • Chapters such as 30-Minute Meals, 5-Ingrediends or Less and Meal Prepping

take a peek

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Comments

  1. Miryam Aspinwall says

    February 19, 2020 at 5:58 am

    Thank you for sharing your story! It’s amazing !

    Reply
    • Michelle says

      August 11, 2020 at 4:39 pm

      Of course! Happy to!

      Reply

Primary Sidebar

available now

my new cookbook

Real Food Every Day Booktake a peek

welcome!

Thanks for stopping by my little corner of the internet, I’m Michelle and welcome to the Whole Smiths. These days I’m a mother to two smiley girls, a happy wife to one fantastic dude and we live in the San Francisco Bay Area.

don’t miss a recipe!

Keep your kitchen tasty with a new recipe delivered to your inbox each week as well as our latest cooking tips, event information and favorite food finds.

REAL FOOD FOR REAL PEOPLE.

don’t miss a recipe!

Keep your kitchen tasty with a new recipe delivered to your inbox each week as well as our latest cooking tips, event information and favorite food finds.

Footer

  • Facebook
  • Instagram
  • Pinterest
These Lemon Pepper + Parmesan Brussels with Caper These Lemon Pepper + Parmesan Brussels with Caper Aioli are one of the December recipes ready for you! Fancy enough for Christmas dinner, easy enough for a Wednesday evening. Bada bing, bada boom.Grab the recipe at the link in my profile. ✨
GF Egg Nog Sheet Pan PANCAKES! Sneak peek at jus GF Egg Nog Sheet Pan PANCAKES! Sneak peek at just one of the recipes coming to you next month.Can I suggest these may be *the* perfect Christmas morning breakfast? No flipping, no batches, no time at all! Not to mention, NO COLD PANCAKES WHILE YOU WAIT FOR THE OTHERS TO COOK! 😳Join us at the link in my profile to get the recipe.
#thankful 📸: @angelaspillerphotography 🤍 #thankful📸: @angelaspillerphotography 🤍
Regular sweet potatoes on Thanksgiving? BO-RING! Regular sweet potatoes on Thanksgiving? BO-RING!CHAI SPICED Sweet Potatoes?? Way cooler.Seriously, chai anything just sounds way cooler than plain anything. Not to mention obviously tastier too. Recipe on www.TheWholeSmiths.com, use the search bar to search “chai sweet potatoes”.
I love these guys so much. That’s it. That’s t I love these guys so much. That’s it. That’s the post. #sundaysnuggles
Obsessed. Let’s talk...🛌🥱 In early 2020 I Obsessed. Let’s talk...🛌🥱In early 2020 I polled my audience because we were on the hunt for a new mattress. You overwhelmingly recommended @avocadogreenbrands. And then we all got locked down and I put our mattress hunt on hold. I bought a cheapie mattress online instead since we couldn’t try things out and none of us had any clue what was happening. Big mistake. HUGE. It was the worst mattress ever. So earlier this year we decided it was time to get a PROPER GROWN UP MATTRESS and went with @avocadogreenbrands.I’m not going to lie, I was a little nervous about ordering online and not being able to “test” it in person. I’m here to tell you it’s one of the best things in my life. It is THE MOST comfortable mattress I have ever laid my pretty little face on. And Brad agrees.Not to mention is green and environmentally friendly.Legit, slipping into bed at night feels like a hug from heaven and I can’t even handle it. I told Brad that, God forbid, we ever divorce I’m taking the mattress with me. So, if you are on the hunt go with @avocadogreenbrands. We went with the Avocado Green mattress with pillow top. And I just looked and they’re having an early cyber/Black Friday Sale. Anyways. Obsessed and eagerly awaiting my next nap. ✌🏼
Gluten-Free Cranberry Bars Personally, one of my Gluten-Free Cranberry BarsPersonally, one of my fave desserts ever is pumpkin pie. I wish it was a year ‘round thing. BUT! If you aren’t pumpkin crazy, not into pies and need something DIFFERENT to bring to Thanksgiving this year, let it be this. Think a lemon bars more festive friend. In fact, it’s great for a Christmas too. It’s available now to my community a the link in my bio. ❤️

© 2023 · The Whole Smith · Privacy Policy · Website Design by Anchored Design