It’s hard to believe it’s already August. For what a year 2020 is turning out to be, it’s kind of amazing how quickly it seems to be going by (thankfully?). I’ve been working all summer to bring you a brand new website with new resources, recipes and what I feel is a return to why I started this website in the fist place; wholesome, delicious food the entire family loves.
Not only that, but the pre-orders for my new book, Real Food Every Day, are now available and I couldn’t be more excited to get it to you. I have some great bonuses coming along with that so click over to our Real Food Every Day homepage to get the deets.
Taking it back to 2014.
I started this blog a little over 6 years ago out of a desire to share healthy foods that were fun and approachable for everyone. When I first started my journey into health, so much of it felt unattainable and pretentious. Not to mention unsustainable and unrealistic for the average person. I felt that there was a way to bring wholesome foods into the houses of many and do it in a fun, approachable way that appealed to a larger group of people.
Soon after starting my blog I discovered the joys of Instagram and many of you discovered me. It was a match made in heaven. Social media was fun, there were no algorithms to game and it didn’t feel like a popularity contest for the most “likes”. It felt authentic and community based. Today, not so much. It feels loud, draining and any comments section is enough to give anyone a headache.
Time to recenter.
Over the last year I’ve thought more and more about how I can get back to the roots of serving this community and I kept coming back to building up my website as a better home for all of us. A place to get resources, recipes, discounts and more (that I can talk about at a later date). A place that’s a little more quiet to get you what you need. While social media will always be a part of what I do, I don’t want it to be WHAT I DO. Kinda along the lines of, “I’m a businessman, not a business man”. 😉
Don’t worry, I’m not leaving social media. You’ll still see plenty of me and my family (maybe even more) but this site will be our home base. All of the resources you need will be found here and in my newsletter (go sign up!) without interference from the social media giants. The fun demos, silly challenges and #willsmithweek will stay on my IG. This helps me to stop worrying about algorithms and followers and will let me focus on building genuine, fun content.
What is healthy?
I’ve also spent a lot of time thinking about, “What is healthy?”. For many of us we immediately think of restriction (calories, food groups) or excess (too many calories, working out X amount of days for X amount of minutes). I realized that among these extremes, there’s a whole lot of healthy in the middle. It just isn’t represented well.
You can be healthy and still enjoy ice cream. You can be healthy and not be signed up for a half-marathon or cross-fit or diet craze. But in this social media age, that doesn’t sell.
Eating real food in moderation and healthy movement is healthy. Being happy, centered and mindful is healthy. Not stressing over a diet is healthy.
So here I am, working with together with you to a better version of healthy. A healthy that feels attainable, happy and relaxed. A healthy that doesn’t have a label or a trend attached to it.
Doesn’t that feel better?
Thank you for being here with me as we continue to grow this community. Excited for what is to unfold and thankful to have you here with me.